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Why Studios Prefer YouTube for Their Biggest Trailer Debuts

When Sony finished trailers for “The Amazing Spider-Man 2″ and “22 Jump Street” last month, it posted them on YouTube. That may not seem novel since everything is on YouTube — including this video of a woman leading a poodle aerobics class — but it actually reflects a significant shift in studio marketing strategy. Three or four years a…Why Studios Prefer YouTube for Their Biggest Trailer Debuts

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